Verizon Media Group, the media division within Verizon, has 3 million people that pay for subscriptions across its portfolio of Yahoo-related products, like Yahoo Fantasy, Yahoo Finance and others, executives tell Axios.
Why it matters: Moving forward, the goal will be to rebrand most of its media franchises as Yahoo products, and to focus on selling subscriptions to those products via a rebranded subscription portfolio called “Yahoo Plus.”
Driving the news: “Yahoo is the future of our consumer facing brand,” says Joanna Lambert, Head of Consumer at Verizon Media.