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Gibson announces major expansion at Bozeman facility

March 8, 2021

A guitar manufacturer is planning a major expansion at its factory in Bozeman amid increasing demand for guitars during the COVID-19 pandemic.

James “JC” Curleigh, president and CEO of Gibson Brands, Inc., said at a groundbreaking ceremony on Wednesday that last spring’s COVID-19 shutdown initially brought about “more questions than answers” for the company.

“We were facing a factory shutdown with a pandemic that we didn’t really see coming,” he said. “We had guitar dealers that were closed that weren’t selling guitars.”

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